SHOT Show

Aerial drone view of SHOT Show 2026 Industry Day at the Range, with rows of shooting bays, vendor tents and a full parking lot in the desert outside Las Vegas
Audio Tour of SHOT Show 2025 with booths along the show floor
Illustration of a crowded SHOT Show 2024 floor for the two decades of insights podcast
Robot dog carrying a mounted rifle on the show floor at SHOT Show 2022
Source One Supply emergency lights glowing on the show floor at SHOT Show 2019
Doberman in front of the colorful Seven Magic Mountains rock towers near Las Vegas during SHOT Show 2017 week
Custom red and black Volkswagen bus with a mounted gun on the show floor at SHOT Show 2013
Driving past Las Vegas hotels on the way to the Sands Expo for SHOT Show 2010
Large Ruger booth with crowds at SHOT Show 2005

SHOT Show, the Shooting, Hunting and Outdoor Trade Show, is the firearms industry’s biggest week of the year. Run by the National Shooting Sports Foundation, it fills the Venetian Expo in Las Vegas every January with manufacturers, distributors, retailers, ranges, law enforcement buyers and media. It is a trade show, so it is not open to the public.

The Gun Websites crew has been at every SHOT Show since 2005, missing only 2021, when the show was canceled. Every year has its own page with photos, the guns and gear, patches, what the crew ate, and the videos.

SHOT Show at a Glance

Held Since1979
WhereVenetian Expo (formerly Sands Expo), Las Vegas, Nevada
WhenEvery January
Run ByNational Shooting Sports Foundation (NSSF)
Who Can AttendIndustry, retailers, law enforcement and media only
Gun Websites CoverageEvery show since 2005, 21 in a row

Every SHOT Show We Covered

Pick a year to see the photos, guns, gear and videos from that show.

About SHOT Show

SHOT stands for Shooting, Hunting and Outdoor Trade. The show brings the companies that make guns, ammunition, optics, knives and outdoor gear together with the people who sell and use them for a living: gun shops, sporting goods stores, shooting ranges, distributors and law enforcement agencies. Retailers place their orders for the coming year, manufacturers launch new products, and the media gets its first hands-on look at them.

SHOT Show is a trade-only event. It is not open to the public, and every attendee must work in the industry, in law enforcement or in the media. The official site is shotshow.org.

SHOT Show by the Numbers

First Show1979, St. Louis, Missouri, 5,600 attendees
Shows Held47 through 2026 (no show in 2021)
Home Since 2010Venetian Expo (formerly Sands Expo), Las Vegas
ExhibitorsAbout 1,600
Show FloorAbout 600,000 square feet
AttendanceAbout 62,000 industry professionals
Visitors FromAll 50 states and more than 100 countries

Where SHOT Show Has Been Held

For its first three decades SHOT Show moved between host cities, from St. Louis and San Francisco to Dallas, New Orleans, Atlanta, Houston and Orlando. It settled in Las Vegas full time in 2010 and has been there every year since.

Host CityShowsFirstMost Recent
Las Vegas, Nevada2719882026
Dallas, Texas619831996
New Orleans, Louisiana419812001
Atlanta, Georgia319821999
Orlando, Florida320032009
Houston, Texas219861993
St. Louis, Missouri119791979
San Francisco, California119801980

SHOT Show Through the Years

A few views of the show floor from the early years of Gun Websites coverage. Every year has its own page in the year grid above.

SHOT Show Attendance, 1979 to 2004

Attendance figures for the shows before the Gun Websites crew began covering SHOT Show in 2005. The show grew from 5,600 attendees in its first year to more than 33,000 by 2004.

YearCityAttendees
1979St. Louis, Missouri5,600
1980San Francisco, California8,500
1981New Orleans, Louisiana17,800
1982Atlanta, Georgia17,850
1983Dallas, Texas20,000
1984Dallas, Texas22,000
1985Atlanta, Georgia19,200
1986Houston, Texas20,950
1987New Orleans, Louisiana19,500
1988Las Vegas, Nevada19,800
1989Dallas, Texas23,500
1990Las Vegas, Nevada23,523
1991Dallas, Texas25,525
1992New Orleans, Louisiana23,262
1993Houston, Texas25,030
1994Dallas, Texas27,800
1995Las Vegas, Nevada29,600
1996Dallas, Texas28,500
1997Las Vegas, Nevada35,102
1998Las Vegas, Nevada32,759
1999Atlanta, Georgia25,814
2000Las Vegas, Nevada29,607
2001New Orleans, Louisiana25,496
2002Las Vegas, Nevada31,342
2003Orlando, Florida27,494
2004Las Vegas, Nevada33,264

SHOT Show on Video

SHOT Show 2026 Range Day from a Camera Drone

Robots of SHOT Show 2026

SHOT Show 2025 Walking Audio Tour

Kalashnikovs at SHOT Show

SHOT Show returns to Las Vegas every January. Upcoming dates are on the Gun Show Calendar, and more photos from every show are on the Gun Show Photos page.